THE BRAND NEW Age of Designing a Custom Logo
As they say the initial impression may be the most lasting one, what do you think leaves the feeling of an organization on its customers? Correct! The business logo may be the company’s first impression.
The next question that arises is should the top management be actively involved with designing a custom logo for his or her business or should they just leave it to their design team or perhaps a third party design studio? Nowadays companies wish to be more personal with their customers, as the logo serves as a communicator between your company and customer; hence they actively be a part of designing their custom logos.
Some may view designing a custom logo as tedious, whereas it can be turned into a pleasant process if the following are kept in mind when making a custom logo:
FONT
Logos mostly fail because of a poor font choice. It can be a little difficult to choose a font that may catch attention instead of let the identity be ignored. Certain tips can ease the choice of font:
? Stay away from custom logo floor mats , fonts which are used by almost all. Work with a unique font which will make your company stick out from its competitors.
? Ensure that your fonts are legible. Don’t make an effort to get too creative by developing a font that is so unique that it becomes difficult for a person or an onlooker to decipher.
? At times using two types of fonts makes your logo more communicative.
COLOR
You need to use colors with their advantage with regards to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for instance red means energy and danger while blue represents faithfulness and security.
IMAGES
The first sense a brand appeals to may be the sense of sight. If your logo isn’t appealing to the attention you can be attracted to your brand or business? Carefully pick the image which will represent your company make certain it is consistent with what your organization does and consistent with your company’s mission statement.
Another problem that arises with regards to image selection is downloading a graphic for your logo without realizing it’s already used by way of a company in the related or unrelated industry. That leads to many legal charges and issues.
COMPANY GOAL
Lastly and most importantly don’t forget your goal. Your final goal is brand recognition. By looking at your logo customers should instantly be able to recall your brands or business.
